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Friday, March 8 2024 at 7:00 PM
Change Date


$10 admission Dresses will be sold for $9.95 + tax

iHeartMedia Albany’s 99.5 The River is proud to announce the return of “Pay Less for the Dress,” an opportunity for area teens to have an affordable prom. The one-night event will take place Friday, March 8th, at Key Hall at Proctors from 4-9pm.

“Pay Less for the Dress” offers hundreds of gently used and new dresses donated by the community sold for $9.95 each. During each hour time slot, we welcome you and your family to browse our extensive catalog of gently used prom dresses to find that perfect dress for your special night. Maximum three dresses per person. Space is limited. $10 Ticket will be required to enter the venue (one ticket per person).

“Pay Less for the Dress” is sponsored by CDPHP and supported by Best Cleaners, which handles the dress cleaning and delivery. Proceeds from the evening will benefit both the Proctor’s Scholarship Fund and the Center for Disability Services.

“We’re excited to bring the popular “Pay Less for the Dress” community event back to the capital region and provide students on a milestone occasion access to affordable prom dresses,” said Howard Greiner, Area President for iHeartMedia Albany. “Our stations are dedicated to supporting our local communities throughout the capital region; being able to help some of our area’s charitable organizations makes this event even more meaningful.”

“Pay Less for the Dress” has been an annual event for 99.5 The River since 2015. The event went on hiatus in 2020 due to the pandemic. Other past recipients of funds raised have included the Bernard and Millie Duker Children’s Hospital at Albany Med and Big Brother Big Sisters.

99.5 The River is the leading media outlet in the Albany market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service - with more than 3 billion app downloads and more than 160 million registered users.


Key Hall
432 State Street
Schenectady NY 12305


This is a general admission performance - the seats are on a first come, first serve basis when you arrive at the venue.

Doors open 1/2 hour prior to start of performance.